Master Strategist • Sales Coach & Trainer • Fortune 50 & 100 Executive
Nearly six decades in sales, recruiting and building strong teams. I help small business owners see the whole board, and make the move that wins.
Implement our agreed strategy as designed and keep me involved. If revenue or profitability doesn’t improve, I’ll refund my strategy consulting fee.
“I would consider Joe like a Queen on a chess board who can produce a lot of key moves and tilt the game in your direction.”
Alex S. · LinkedIn recommendation
Presidents, managing partners, sales leaders and clients, in their own words.
“Very few times in one’s life does one have the opportunity to meet someone who significantly impacts the way you think. I have been blessed to have met such a person in Joe.”
“Joe is truly a force of nature. He skillfully guides a business through any terrain and brings it to a prosperous place.”
“If you want an individual who truly cares about your business and clients, Joe is the person you want to do business with.”
“Making the decision to work with Joe has been one of the best business decisions I have made.”
“The definition of a sale is a transfer of enthusiasm. Joe epitomizes this.”
“Joe has worked for me in a business development and marketing role and produced outstanding results.”
“Joe is a visionary. He thinks it, he sees it in his head, he believes it and then he makes it happen.”
“The most notable attribute I can remember was his ability to spot the holes of conventional methods and think outside the box to create and implement workable solutions.”
“Joe has always handled my investments with the utmost care and has continuously shown outstanding results over the long haul.”
“I have marveled at his strategic decision-making acumen and creativity.”
“Joe always seems to see the next move happening before most, and has the relationship-building abilities to gel with the right people needed to pull the deal off.”
“Joe treats you, your staff, and your company as though it is his own, and will only propose solutions that work for you and your clients.”
“Joe has the uncanny ability to see all the moving parts and predict with pinpoint accuracy where they will move next.”
“He is personable to the highest degree and honors his commitments. Seek Joe out, like many clients have done before. You won’t be disappointed.”
“Joe easily works at all levels of an organization and I highly recommend him for any results-driven position.”
“When he starts talking, everyone gets excited and wants to be a part of Joe’s team!”
“A true professional in his field that cares about his associates.”
“His skills and intellect enhance the company’s ability to attract and retain clients.”
“I have never met a more humble, warm-hearted, knowledgeable person.”
I’m a sales and revenue master strategist with more than 50 years of experience as a top producer, closer, recruiter, trainer, multiple-business owner, Fortune 50 and Fortune 100 company executive, and one-on-one coach. My work has spanned home improvement (windows, roofs, bathrooms and baths), call centers, financial services, consulting, luxury automobiles, furniture, equipment, advertising, life insurance, pawn operations, and rare coins.
I’ve worked with numerous teams and call centers to help achieve client goals. In call-center environments, I took script readers and developed them into high-performing sales professionals. I’ve also owned several recruiting companies, where I focused on finding the most talented people—those who stay objective, don’t take feedback personally, take responsibility for their work, and respond well to direction.
In financial services, I worked as an advisor and asset manager overseeing approximately $400 million in assets under management, with $4.5 million in annual revenue. I’ve also worked in business ownership and remote sales and service operations.
I bring systems-level thinking to sales and business challenges. I look at how people, incentives, processes, and execution interact, then work to identify root causes, simplify complex problems, and build practical strategies that hold up in the real world.
My passion and overarching goal are to design business models that are perfect—or as close to perfect as real-world conditions allow.
I approach that challenge through disciplined strategy, stoic thinking, logic, and pragmatism, grounding every decision in how the model will work in practice.
Clear, practical thinking for personal and business strategy, sales and training, recruiting, lead generation and call center campaigns. Approachable. Client-focused. Logic first.
Most businesses don’t fail because people aren’t working hard enough. They fail because the model was never designed for how people actually behave.
“A confused mind follows the strongest voice in the room. A strategic mind listens to every voice, and remains its own master.”
Every business has the same pieces on the board. Most owners only play one or two of them well.
When too many priorities compete for your attention, a clear plan helps you decide what deserves focus. Work through the challenge, weigh your options, then leave with practical next steps.
Turn a complicated personal or business challenge into a focused plan of action. Strategy Joe helps you sort through the facts, set priorities, then move forward with purpose.
Build a sales process your team can understand, use, then improve. From scripts to coaching, Strategy Joe helps reps have better conversations while handling objections with confidence.
Your sales team may not need more pressure; it may need a better approach. Strengthen the process, sharpen the message, then help reps turn more conversations into opportunities.
Reach prospects with a focused plan built around who they are and what they may need. Strategy Joe can help improve your outreach, creating a clearer path from first contact to conversation.
More names on a list don’t always mean more opportunities. Build lead generation around relevance, intent, and a thoughtful next step. See whether lazaruslead.com can help you reopen conversations with leads you’ve already contacted.
The right sales hire can change the direction of a team. I help define the role, then identify candidates whose personalities and work styles complement one another, so the team can work together meaningfully.
Hiring salespeople is about more than a polished interview. Create a practical way to assess fit, accountability, plus the skills your team needs.
A profitable call center depends on the right operating tools and controls: suitable dialers, accurate forecasting, consistent quality control, and clear transfer language and techniques.
Strong call center performance starts with the people. Strategy Joe can help you hire and motivate the right staff, then train them to use effective scripts and deliver a better customer experience.
Strategy Joe has worked with many vendors in the medical community, including independent and specialty pharmacies. In his experience, the system is inefficient at best. Whether you’re a patient, client, or vendor, he can help you develop practical strategies to navigate it more efficiently.
Build a steadier routine one realistic step at a time. Explore practical ways to support your well-being while keeping your personal priorities in view.
I have several teams of remote setters and closers I can activate to help you meet your sales needs.
Six simple steps, from a first conversation to putting the plan to work.
We start with an initial 15-minute consultation. If we go a little over, that’s all right—I’m here to understand what you need and see how I can help.
“No pressure. Let’s start with your challenge.”
From coin shows at eight to building world-class sales teams.
Trading coins at mall coin shows, in a suit, for a profit on every flip.
Read Sales Story #1 →First corporate sales job, and the first lesson in trusting what actually works.
Read Sales Story #4 →At 19, ran the coin department during the gold rush and learned the power of silence.
Read Sales Story #8 →First job out of college at a national print and direct-mail company. Promoted to major account executive by 26.
Read Sales Story #9 →Answered one small ad at Shearson Lehman Brothers. It launched a multiple seven-figure decade.
Read Sales Story #6 →Recruited to a Fortune 50 company as a Senior Vice President.
Read Sales Story #2 →Built world-class remote call center operations, including a transfer team in the Philippines, “the Champions.”
Read Sales Story #7 →Strategy, sales and teams for small business owners across the US, with remote setter and closer teams ready to activate.
Real deals, real teams, real lessons. Each story ends with what it taught.
If you implement our agreed strategy as designed, keep me involved, and work with me on reasonable adjustments, yet revenue or profitability does not improve, I’ll refund my strategy consulting fee.*
*Refund conditions: Before we begin, we’ll put the business problem, strategy, revenue or profitability baseline, success measure, measurement period, and fee in writing. The refund applies if you implement the strategy as designed, keep me informed and involved, work with me on reasonable adjustments, and revenue or profitability does not improve within that period. Administrative fees, advertising spend and other third-party costs are excluded from any refund.
The reps who work alongside Joe every day. Leadership shows in the people you leave better than you found them.
“I was an outbound agent for 11 years and never pictured myself doing more. Joe asked me what my three goals in life were. I told him I only had one: to own a house. A year later, I told him I’d bought one. He smiled and said, ‘Dreams do come true, Jen, if you only believe that you can.’”
“Leadership is an action, not a position. Joe does that.”
“In my 7 years of taking calls, inbound and outbound, Joe is one of the best bosses I ever had.”
“I have never had a leader quite like Joe, and I will continue to work with him as long as he needs us.”
“He knows when and how to give feedback, recognizes our efforts, and sets clear expectations.”
“Coaching, training, sales techniques. That’s why we’re called “Champions.””
“I really admire Joe’s leadership and decision-making skills. He is truly an inspiration.”
“The campaign ran really smoothly because of him. Empowering, approachable, trustworthy.”
“You’re very hands-on. I have learned so much alongside you.”
Private coaching for owners, sales leaders and closers who want an experienced strategist in their corner. Start with a no-pressure exploratory call to see if it’s the right fit.
Motion. Responsibility. Urgency.
Old sales people with wisdom. Younger sales champions with enthusiasm. Each group learning from the other.
Join the group on FacebookBring one business or sales question. We’ll look at the board together and find your next move. No pitch, no pressure.
